Programmatic Advertising: Automating Ad Buying and Targeting

Programmatic Advertising: Automating Ad Buying and Targeting

What is Programmatic Advertising? Programmatic advertising refers to the use of automated technology and algorithms to buy and target digital advertisements. It involves the use of software and data analysis to streamline the ad buying process and optimize targeting, ensuring that the right ad is delivered to the right audience at the right time. With …

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